A STUDY ON ADVERTISING STRATEGY IN ECOMMERCE WITH REFERENCE TO FLIPKART.

Abstract

It is essential to the success of any type of business and industry. Non-business organization such as government, college and universities, and Public Service groups employ more and more advertising strategies. It is one of the parts of the marketing and communication process. Advertising convince people to buy products. All advertising contains both information and persuasion. Today one can say advertising is a communication, marketing, public-relation, information and persuasion process. E-Commerce giants bank a lot on advertisements and sales promotions to ensure sustainable development. The research paper aims at studying key advertising strategies and exploring key facets that attract customers to shop online on Flipkart.