A STUDY ON CUSTOMER'S BUYING BEHAVIOUR OF USED CARS IN COIMBATORE CITY

Ms. Humaira Yusuf

Abstract


The automobile industry today is the most lucrative industry. Due to increase in disposable income in both rural and urban sector and availability of easy finance are the main drivers of high volume car segments. Second hand car business is influenced by the presence of many factors like reliability, cost etc. Studying these factors will enable a clear understanding of customers. This paper presents analysis of research in the area of Consumer Buying Behavior of used Cars in Coimbatore. Proper understanding of consumer buying behavior will help the marketer to succeed in the market. This research studies the buying behavior  of different customers with different tastes and preference. This research  also attempts to consolidate findings & suggestions to overcome present scenario of stagnancy in sales and cultivate future demand for used  car market.

 


Keywords


Buying behavior, preference, customers

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References


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