AN ANALYTICAL STUDY TOWARDS BRAND CHIOCE OF MINERAL WATER IN MUMBAI CITY WITH SPECIAL REFERANCE TO BANDUP AREA

E. Kumaraselvan, Dr. S. Rajendran

Abstract


The customers’ purchase mineral water for maintaining health. Aquafina is the leading brand recommended by majority of the customers. The mass media such as television, magazine and ratio plays a main role in disseminating information recording the production, supply, distribution and various brands available to the customers in the market. Majority of the respondents are satisfied with the brand of mineral water that they   use.

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References


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