A STUDY ON INVESTORS PREFERENCE TOWARDS VARIOUS INVESTMENT AVENUES

Abstract

Investment is a purchase of a financial product or other item of value with an expectation of favorable future returns. Investing is a serious subject that can have a major impact on investor’s future well-being. Investors have a lot of investment avenues to park their savings. The risk and returns available from each of these investment avenues differ from one avenue to another. The objectives of the study are to identify the investors’ preference towards various investment alternatives and to know the risk tolerance level and returns associated with each investment avenues. The sample size is 60 selected by random sampling method. The study identifies low risk avenues were selected by most of the investors for sacrificing their money and the returns were low as such. The risks return trade off works. The major suggestions was that Instead of making wrong decisions regarding investment it is advisable that investors should take help of financial planner. Insurance is assurance and not investment so it is suggested to the investors instead of buying high premium charging policies they should invest in pure protection plans as premium is less and the surplus could be invested elsewhere and return can be earned.