A STUDY TO EVALUATE THE KNOWLEDGE, PRACTICE AND PERCEPTION ON SWACCH BAHARAT ABHIYAAN (A CAMPAIGN BY GOVT. OF INDIA) AMONG PEOPLE RESIDING IN URBAN AREA OF JABALPUR

Abstract

Prime Minister Narendra Modi launched his dream project "Swachh Bharat Abhiyan" on 2nd October 2014, the
birth anniversary of Mahatma Gandhi. Swachh Bharat Abhiyan or the "Clean India Campaign" is the biggest ever
cleanliness drives in the country and Prime Minister had appealed to each Indian to get involved in the mission and make it a success.
The study undertaken is to assess the evaluate the knowledge, practice & perception of urban people regarding Swacch Bharat Abhiyan.
Methodology: In the view of the objectives of the present study Non-experimental descriptive design is considered to be suitable to evaluate the
knowledge, practice & perception regarding Swacch Bharat Abhiyan (a campaign by govt. of India) among people residing in urban area of
Jabalpur. The sample size comprises of 100 urban people residing in Jabalpur who fullled the inclusive criteria. Due to limited availability of
subjects as per the sample criteria, the investigator adopted convenient sampling technique. Data was collected by administering structure
questionnaire for knowledge, observational checklist for practice & perception regarding Swacch Bharat Abhiyan
CONCLUSION: The present study was conducted to evaluate the knowledge, practice & perception regarding Swacch Bharat Abhiyan among
people residing in urban area of Jabalpur. Finding shows that Knowledge, Practice & Perception are not satisfactory