DEPICTION OF THE WOMEN IMAGE IN SOAP OPERA: A EVALUATIVE STUDY

Abstract

Television soap operas or sops are a prominent genre of entertainment and has a vivid impact on viewers’ mind, thoughts, and beliefs especially on women. The study finds to the women characters depicted by star plus serials, whether female are portrayed as a stereotype or traditional. The study knows the depiction of female characters in social role perspectives. . The imaginary world of soap operas is changing them into introverted personalities. Media is considered to be an important tool for transformation in the society. Women need to ensure that media reflect images that develop positive and constructive role of women in society. The Content analysis method is used to achieve the objectives. The study on ‘Depiction of women image in television serials. The Content analysis method is used to achieve the objectives. Star plus channels serials has selected as a sample. Serials are selected on TRP, Ye Hai Mahobatein, Ye Rishta Kya Kehlata Hai, Tu Suraj Mein Sanjh, Namakaran.The study reveals that mostly female characters in soap operas were shown as stereotypical. On the other hand  ,male character numbers more than female character when serials are based on women life struggle